Beyond the Photoshoot: Building Your Brand Narrative with Oak & Ivy

• Hello there! It’s Elisabeth with Oak & Ivy, and I'm thrilled to assist you in planning your upcoming branding session for the next year. Let’s delve into transforming this experience into more than just a photoshoot; let's make it a genuine reflection of your distinct brand narrative. Here’s my comprehensive guide, complete with tips and illustrative examples, to ensure that together, we craft something truly magical.

1. Unveiling the Essence of Your Brand
Before our meeting, I invite you to ponder your brand's core. What is your mission? What style defines you? If, for example, sustainability is at the heart of your brand, we can spotlight that in your session. This understanding of your brand's soul will serve as our compass in capturing its very essence.

2. Setting Objectives in Stone
What do you intend to achieve with these photos? Is it a website revamp, a boost to your social media presence, or the launch of a new product line? Let’s align our photoshoot to meet these goals, much like I did for a recent client who aimed to showcase their exquisite handmade jewelry collection.

3. Selecting the Ideal Locations
​The locations we choose should resonate with your brand's personality. From chic urban settings to serene natural backdrops, we'll handpick spots that not only complement but also amplify your brand's vibe.

​4. Crafting Your Visual Identity
Your attire should speak volumes about your brand. Are you a corporate consultant or a creative artist? Your wardrobe will be tailored accordingly. I fondly remember a client who rocked her session in vibrant, bohemian attire that beautifully mirrored her brand's free-spirited nature.

5. Props that Narrate Your Story
Props are an excellent way to add depth to your images. Bring along items that represent your brand, such as your best-selling product, the tools of your trade, or a book that inspires you. We want these photos to narrate your brand's compelling story.

6. Harmonizing with Your Brand's Color Palette
Colors are potent symbols of your brand. We’ll ensure that the colors in our shoot – from your outfits to the backgrounds – harmonize seamlessly with your brand's palette. This guarantees a consistent and instantly recognizable brand image.

7. Crafting the Perfect Shot List
Together, we'll create a shot list that encompasses everything from professional headshots to candid, behind-the-scenes moments. Whether you require images for your website’s homepage or social media profiles, we'll meticulously plan every detail.

8. Sharing Your Vision with Me
I absolutely love it when clients share their creative ideas! Please feel free to send over mood boards, Pinterest pins, or any other sources of inspiration. The more insight I have into your vision, the better I can bring it to life.

9. Planning for Versatile Usage
Let’s consider where you’ll utilize these images – perhaps on LinkedIn, Instagram, or in printed brochures? This information helps us determine the style and format of the photos to ensure they have the maximum impact.

10. Embracing Authenticity
Always remember, authenticity is the golden rule. Be yourself, let your personality shine, and allow your genuine self to take center stage. It's often those candid, sincere moments that result in the most powerful images.

​Preparing for your branding session is an exciting journey, and I'm here to guide you every step of the way. Together, we'll curate a collection of images that not only encapsulate your brand's essence but also tell your exceptional story. I can't wait to collaborate with you and bring your vision to life!